leaf greener column on fashion brand identity
The Fashionista: The fragility of a brand’s identity

Our columnist Leaf Greener finds that today’s brands identities – with the exception of Prada – are too…

leaf greener analyzes low quality image trend on kanye west famous mv 400x499
The Fashionista: Low quality images rule the world

Our columnist Leaf Greener examines the growing trend towards imperfection

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The Fashionista: Your Body is a Message

Our columnist Leaf Greener explains why Kim K is our modern goddess of fertility

fashion statement columnist leaf greener stylist on social media fashion 400 x 501
The Fashionista: The Era of Social Network Imagery

Our columnist Leaf Greener talks about the power of social imagery and how brands have leveraged it to…

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The Fashionista: A Lesson in Humility

Leaf Greener’s lesson in humility

leaf greener fashion stylist column on democratisation of luxury 400 x 400
The Fashionista: Democratisation of luxury

Leaf Greener, the influential fashion writer, stylist and Fashion Statement’s regular columnist, explores the democratisation of luxury –…

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