This is the first time Tom Ford has consolidated both his menswear and womenswear collections into one show and have the products from the catwalk immediately available online and in stores. ‘In a world that has become increasingly immediate,’ says Ford. ‘The current way of showing a collection four months before it is available to customers, is an antiquated idea and one that no longer makes sense. We have been living with a fashion calendar and system that is from another era.” Ford has already canceled all his show room press appointments, since they would be irrelevant.
Leave it to Tom Ford to lead the way in revolutionizing the fashion calendar. Lets see how the ‘see now, buy now’ model will impact fashion week and whether or not the result will lead to an increase in sales.