Inside the Brand: Moschino

In 1983 Moschino launched Moschino Couture! and created a sensation by dressing model Pat Cleveland in a silk evening dress, trainers and a shopping bag. This was the inspiration for his Be Simple black dress, a tight sequined number with ‘LITTLE BLACK DRESS’ emblazoned on it, gently mocking the fashion industry’s obsession with Coco Chanel’s chic eveningwear.

Moschino soon became known for his eccentric love for the world of animation – a passion that later, deeply inspired Scott. And nowhere is that clearer than in Moschino’s famous 1986 Minnie Mouse dress, a body-con polka dot-print number that every fashionista with a sense of humour wanted to get their hands on. Come find out more about Cartoon Couture.

First designed for autumn/winter 1993, this iconic, stand-out coat made of leopard print, velvet and embroidered panels was once again on the front pages more than 20 years later when Rihanna wore it out with a black mini-dress and gold heels.

For his debut collection in 2014, Scott gave the weight-conscious fashion pack their first taste of a Big Mac in years. Boxy handbags were – literally – served to the front row on trays, and Scott used the iconic golden arches and red-and-gold colour scheme as a way of commenting on the contrast between the low wages of McDonald’s employees and the ridiculous prices of designer gear.

A 2015 Moschino collection saw Scott bringing together elements of his unlikely childhood muse into his designs. ‘Like every girl and gay boy, I loved Barbie,’ Scott said backstage after the show. ‘I was very inspired by her.’ The 28-piece collection was filled with candy-hued leather skirts and jackets, and canary-yellow dresses, worn by models with bouncing blonde wigs.