It might feel like Marni has been around forever, but the much loved brand was actually only launched in 1994 by Italian designer Consuelo Castiglioni. Kooky and colourful, its designs immediately appealed to a new generation of women who were becoming bolder in their dress sense and more inclined to mix textures and prints in a modern, playful way. Even more impressive, the brand achieved its success without any advertising before 2015 – a serious testament to the beauty of the clothes.
Don’t miss the rest of our Inside the Brand series