Forget that old idea of men not caring about their looks. The modern man wants to look hot. In recent years, there has been a paradigm shift with the way men view themselves and how they want to be presented. Just go on your social media of choice and check out all the guys upping their lifestyle game (or see some of the most fashionable men in Arthur Tam’s column), taking care of themselves and showing off their stylised personas.

Skincare and grooming aren’t just a lady’s market anymore. According to British newspaper The Independent, the global men’s sector of the industry is going to bring in a whopping $21 billion dollars in revenue for 2016 – the highest ever. And China is leading the way with a year-on-year growth of around 20 percent.
Honestly, who doesn’t want to get that perfectly contoured, moisturised and smooth appearance like suave singer and actor Aaron Kwok or debonair designer Tom Ford? Both men understand the value of skincare maintenance and are rocking their 50s looking handsome and polished.

To achieve an energetic, vibrant look, here are a few tips that can vastly improve your skincare regimen, so you too can show off that beautiful mug on your social media feed.

men's skincare routine man cleansing face 600 x 600
1

Prep and exfoliate

Exfoliating helps prep your skin for a shave by lifting facial hairs and preventing them from becoming ingrown and irritating. It also helps to get rid of that acne-causing dirt, dead skin and grime clogging your pores. Make sure to get a gentle, non-abrasive scrub like the newly released Tom Ford’s Exfoliating Energy Scrub. Then, softly massage it on your face in a circular motion to stimulate circulation. Your skin should feel as soft as a baby after you’re done. Do this twice a week and for the other days, use the Face Fuel Cleanser by Kiehl’s.

2

Trim and shave

Whether you like to leave a little scruff or go completely bare, it’s important to have a rich, moisturising shaving cream or gel like Clinique’s Aloe Shave Gel to reduce friction between your skin and razor. If you’re leaving on some scrub, find a beard oil to soften your hairs and hydrate the skin underneath.

3

Revitalise and moisturise

Dabble in a bit of SKII Men Age Revitalise Moisturiser lotion to hydrate your skin and reduce fine lines (come find out about the new secret ingredient your skin is craving). It’s always important to keep your skin well moisturised to prevent dry cracks that allow acne-causing bacteria to slip in.

4

De-puff those eyes

If you’ve had a long night, eye creams are an absolute must. Try Biotherm’s Force Supreme Eye Serum and pat just a teardrop amount under your eye to get rid of puffiness and manage dark circles. Don’t rub it in – the skin around your eyes is extremely delicate.

5

Protect and smoothen

What’s the secret to getting that flawless skin Korean actors sport? It’s BB cream. It smoothens and conceals any blemishes or imperfections without caking up like foundations and powders. Opt for Bobbi Brown’s BB Cream SPF 35 PA to keep your skin looking smooth while protecting it from UV ray damage.

For beauty products that keep your face looking fresh, vibrant and flawless, go to Shop The Boulevard

Shop The Boulevard
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