Just look at her – Ju Xiaowen is probably the closest thing we have to a real life pixie. Like a Nara Yoshitomo drawing come to life, her ethereal aura, spritely personality and unique, sylphlike look have made her a top pick on the catwalk for luxury labels like Tom Ford, Maison Margiela and Valentino. And just recently, the 27-year-old was chosen as the new face of L’Oréal to represent a new age of flawless beauty.

chinese fashion model xiao wen ju street fashion three looks 1600 x 1100

Ju looks magical dolled up for photoshoots, but what’s really made her a social media sensation is her accessible, mascu-feminine, New York-inspired street chic style. She looks just as good in a trendy denim jumpsuit with a yellow coat serving some Pippy Longstocking glam as she does in a simple rock ‘n’ roll outfit – mixing a stylish textured top with black trousers and accessories. How can we not love this ‘everyday’ urban girl?

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